How Iliass Turned Five Years of Real Estate Sales Into a Blueprint for Selling ActivePipe

Real estate in Melbourne, commission-only. Every deal is really two sales.

First I win the listing: prospect. Find vendors. Build trust. Stay in touch, sometimes for years. "Hey Mia, Zoe's first week at kindergarten. How are you holding up?" Pitch. List. "No, I will not do it for less than 1.8%."

Then the sale itself starts: opens. Calls. "The kitchen is a bit small." Find the right buyer. "Would they take $100K below?" Laugh awkwardly. Negotiate. Deal done. "Congrats, Emma." Champagne.

Networking: more calls. Brokers. Conveyancers. "How about coffee on Tuesday, Jake?" Other agents. Referrals from past clients.

30-35 of these, start to finish, every year.

Since 2023 at my current agency, that process has closed 101 deals worth $81.6M+, off a database of 900+ contacts I built from the ground up.

Maintaining contact with an ever-growing database is hard, especially staying relevant and top of mind once it is a few hundred names deep. I have used ActivePipe myself as an agent: the insight it gives into how a campaign is actually performing, and the ability to tailor communication instead of sending the same email to everyone, is a gamechanger.

Nothing hurts more than seeing a listing go up on a street where I had already had contact with that owner, and then watching a competitor's board go up in front of their house because I was not the one who stayed in touch. It has happened to all of us on the ground, and it stings every time.

That is why ActivePipe caught my attention in the first place. I have used the product myself, and I have lived that situation from the ground. I have experimented with the product, and I understand the motivation for agents who would be on the other end of the call, because I have been one of them for the past five years.

I want to put that combination of real sales experience and understanding of the product and its target base to work for ActivePipe directly, bringing what I know about the field into the team and growing into the Account Executive role alongside people who know the product better than I do.